Cherokee Speedway Newsletter
For this project, I created a multi-page newsletter for Cherokee Speedway that highlights major events, driver achievements, track updates, and community-focused announcements. Using Canva Pro, I designed a visually dynamic layout that blends bold typography, cohesive color palettes, and engaging imagery to capture the energy of dirt track racing. This piece involved extensive AP-style writing to ensure accuracy, clarity, and professionalism throughout each article. I conducted background research and reviewed the speedway’s history to provide context and depth, making each story feel informative and authentic. I also incorporated my own photography and photo editing to add high-quality visuals that reflect the atmosphere and excitement of the track. Additionally, I used interviewing skills to gather quotes and firsthand perspectives, allowing the newsletter to highlight real voices and experiences from within the racing community. This project demonstrates my ability to combine design, journalism, research, and creative storytelling into a polished communication piece that strengthens brand identity and engages readers.
Promotional Flyer
I design flyers that help businesses, organizations, and programs clearly share their story and connect with their audience. Each piece is thoughtfully crafted with strong layout, visuals, and messaging to highlight services, promote events, and strengthen brand presence. Many of my designs are also shared across social media to increase reach and engagement. From small businesses to nonprofits and university groups, my focus is on clarity, impact, and meaningful connection. All flyers are created in Canva Pro, supported by image editing to enhance quality and bring each design to life.
Description of my work above:
- Cherokee Speedway: I made this for an open practice flyer announcing event details, created as part of a series of weekly event flyers for the 2024 and 2025 race seasons.
- Anaglenisgi Program: This flyer I designed during my internship at Cherokee Indian Hospital Authority to promote the program and increase community awareness of its services.
- Small Business Flyers: I produced various promotional flyers, including one for a traveling cleaning business, crafted to help businesses showcase their services and attract more customers.
Social Media Content & Campaigns
I create social media content for businesses, organizations, and programs to promote events, highlight services, and engage communities online. My work combines eye-catching visuals with clear, strategic messaging to strengthen brand presence, increase engagement, and communicate key information effectively.I design posts ranging from event announcements and merchandise promotions to program highlights and community awareness campaigns. Each piece is tailored to the organization’s goals, helping them connect with their audience and elevate their online presence.
Descriptions of my work above:
- Cherokee Speedway – Big Dirt Late Model Race Confirmation Post: I designed a confirmation post announcing the first major dirt late model race of the season, showcasing the drivers fans can expect to see and building excitement ahead of the event. The goal was to create an eye-catching, engaging visual that boosts anticipation, informs the audience, and encourages fans to get involved before race day.
- Grayson Wells Racing Team – Ticket Giveaway Announcement: I created a post making the announcement of a ticket giveaway for the World Short Track Championship at the Dirt Track at Charlotte, engaging fans and promoting the team’s community interaction.
- Tsali Care Center – CNA Week Post I developed a visually engaging post celebrating CNA Week, highlighting the Tsali Care Center’s staff and contributions while fostering awareness and community appreciation.
Brand Promotion & Visual Marketing
I help brands showcase their products, services, and identity through strategic promotional content across digital and print platforms. My work includes developing visuals, messaging, and campaigns that align with each brand’s voice and goals, designed to capture attention, build recognition, and connect with target audiences. From small businesses to larger organizations, I craft materials that strengthen brand presence, promote key offerings, and drive engagement.
Graphics & Promotional Design
I create graphics for events, programs, and businesses to strengthen communication and boost engagement. My work includes promotional posts for Cherokee Speedway and branded content for the Grayson Wells Racing Team. I also design clear, informative graphics for community programs like the Cherokee Indian Hospital Authority, Tsali Care Center, and the Anaglenisgi Program, along with respectful memorial and tribute pieces. Each design is visually engaging, easy to understand, and aligned with the organization’s brand and goals.
Brochure Design Content
I create brochures that help businesses, organizations, and programs communicate their services, events, and key information in a clear and visually engaging way. Each brochure is carefully designed with thoughtful layouts, compelling visuals, and concise messaging to ensure it effectively informs the audience while reflecting the brand’s identity. My goal is to make complex information easy to understand, promote engagement, and leave a lasting impression, whether for print or digital use.
Video Content
Chats with the Cats Video
Promo Video For Grayson Wells Racing Team
I produced this video for the Grayson Wells Racing Team to generate excitement for his upcoming race weekend. Using CapCut, I created bold visuals, dynamic motion, and a clean, graphic style to showcase his gear and capture the energy and personality of the team.
Maddie Thomas 