Maddie Thomas
Huntersville, NC | 704-998-7531 | Maddie_thomas222@icloud.com
EDUCATION
Western Carolina University, Cullowhee, NC December 2025
Bachelor of Science in Communication
Concentration: Public Relations
Minor: Psychology
PROFESSIONAL EXPERIENCE
Public Relations & Marketing Intern: Cherokee Indian Hospital Authority Cherokee, NC May 2025 – August 2025
• Orchestrated large-scale events including galas, community programs, and staff recognition events
that result in heightened brand visibility and stronger stakeholder engagement.
• Researched and analyzed market trends and audience behaviors to generate insights that directly
shaped strategic marketing decisions and campaign messaging.
• Collaborated and coordinated with integrated teams to spearhead marketing campaigns, contributing
to 15% sales increase and expanded market reach.
• Produced social media engagement by 30% and strengthened community connections.
Public Relations Specialists:Cherokee Speedway Gaffney, SC March 2025 – Present
• Designed and delivered dynamic digital content that strengthened audience interaction and amplified
brand presence across social media platforms.
• Contributed to the development of press releases and media materials that gained broader coverage
and reinforced positive brand reception.
• Partnered with cross-departmental teams to implement marketing campaigns that enhanced
audience reach and supported business growth objectives.
Grayson Wells Racing, Traveling Job March 2025–December 2025
Marketing Director: Grayson Wells Racing, Traveling Job March 2025 – December 2025
• Managed all public relations and marketing efforts for a professional dirt racing team, ensuring
consistent brand messaging across digital and traditional channels.
• Created engaging social media content, including posts, images, and videos that increased fan
interaction and sponsor visibility.
• Captured high-quality photography and video during races and events, traveling with the team to
document on-site experiences for promotional campaigns.
• Traveled extensively with the team to events and races, ensuring timely content delivery and coverage
of all key moments.
PROJECTS & EXTRACURRICULAR
Promotional Video September 2025
• Planned and executed filming and post-production, including editing, graphics, and music integration.
• Distributed content across social media and sponsor channels to increase fan engagement and brand
visibility
• Enhanced marketing and PR efforts by creating a visual storytelling piece that supported sponsorship
and promotional initiatives.
Leadership Experience: Western Carolina University Dance Team May 2024 – July 2025
• Mentored new team members, guiding technique and supporting skilled development during
rehearsals.
• Facilitated choreography sessions and practice planning to ensure polished and cohesive
performances.
• Represented the university at performances and competitions, promoting school spirit and community
engagement.
Tsali Care Center
• Directed the public relations department at Tsali Care center, overseeing all communications and
promotional initiatives.
• Assumed leadership of the PR department after transferring from Cherokee Indian Hospital
demonstrating adaptability and organizational reliability.
TECHNICAL SKILLS
Canva: Proficient in using Canva for designing graphics, social media posts, flyers, and marketing material.
Social Media Management: Skilled in managing platforms (Facebook, Instagram, TikTok) including content
scheduling, audience engagement, and analytics tracking.
Adobe InDesign: Experiences in creating professional layouts for brochures, press kits, and marketing
collateral.
Press Release Writing: Competent in drafting press releases that communicate key messages to media outlets
and stakeholders.
Analytics: Skilled in tracking and interpreting engagement, reach, and performance metrics to optimize campaigns.
Maddie Thomas 